What must a broker disclose when advertising an open house with a potential prize giveaway?

In the context of advertising an open house featuring a potential prize giveaway, it’s important for the broker to disclose the information to all interested parties. This is fundamental because the advertisement can attract a wide audience, including individuals who may not be directly interested in purchasing the property but still wish to participate in the giveaway.

By disclosing the prize giveaway to all interested parties, the broker ensures that the promotion is fair and transparent, complying with ethical standards and regulations that govern real estate advertising. This openness helps in fostering trust and credibility, as all potential participants have the right to know about the terms of the giveaway, including any eligibility requirements.

In contrast, limiting the disclosure to only buyers interested in the property or to attendees of the open house would not fulfill the obligation to inform individuals who might still have a vested interest in the giveaway but are not yet committed to a purchase. Similarly, only informing sellers involved in the transaction does not align with the broader need for transparency in promotional activities.