Who must oversee all advertising submitted by a broker?

The managing broker is responsible for overseeing all advertising submitted by a broker to ensure that it complies with legal and regulatory requirements, as well as the ethical standards of the real estate profession. This oversight is crucial in maintaining the integrity of the brokerage firm and protecting clients and the public from misleading or deceptive advertising practices.

The managing broker typically has the most experience and is licensed to operate the brokerage, which equips them with the knowledge necessary to ensure that all promotional materials accurately reflect the properties being marketed as well as adhere to state laws and regulations governing real estate advertising. This responsibility includes reviewing content for clarity, accuracy, and compliance with local advertising guidelines.

Other roles like the individual broker or marketing coordinator may play a part in creating or submitting advertising materials but do not hold the same level of accountability and oversight responsibility as the managing broker. Thus, they typically would report to or work under the guidance of the managing broker when it comes to advertising matters.